Wabi Sabi
Wabi & Sabi together mean Beauty in Simplicity, and the Japanese tea ceremony isn't just about appreciating simple things, but also practicing simplicity.
Overview
There is more to the Japanese "way of tea" than just enjoying matcha. Preparation, service, and consumption of steaming bowls of matcha are all part of a highly structured ritual. The Tea Ceremony kit aims to provide Indian consumers with a true taste of Japanese culture.
Context
IDEATION
Packaging
Primary
For gifting purposes, trapezoidal boxes create a dynamic impression and make them quite interesting. Additionally, the box can be used again to keep the contents back in place in the future so that they stay in place and last for a long time.The cardboard tray has a cavity that is customized according to the size and shape of the contents.
Secondary
Green tea matcha is highly sensitive to heat, humidity, and light. When exposed to any of these elements, it loses its color and quality very quickly. It is safe to store matcha in an airtight container before opening. Glass jars should be avoided to prevent light from entering. Whisks are kept in separate containers to protect the prongs. I
Surface Graphics
Our packaging design and graphics reflect the Wabi & Sabi philosophy, emphasizing simplicity and elegance. The label includes a brewing guide to help customers achieve the perfect matcha experience. The label on the box portrays the serene Japanese tea ceremony, emphasizing the cultural significance of matcha.
IDEATION
Packaging
3D Renders
The project came to life through 3D renders showcasing its essence and details. These renders offer a realistic and immersive presentation, allowing viewers to appreciate the envisioned aesthetic with clarity.
IDEATION
Outcome
