The Dhaba Company
The Dhaba Company provides its customers with ready to eat packs bringing dishes from the diverse region of the country starting from West Bengal.
The Dhaba Company is a blend of innovative and diverse cultures, travels, tastes and people. Preserving the best of the past and innovating towards the future, through deliciously simple, easy to prepare meals made from ingredients that are recognizable and trustworthy, and packaged in a way that makes a delicious meal about a minute away.
My Role
Solo Designer
Researched industry and competitor trends, created a brand identity, and explored packaging.
Time Frame
Feb - May 2022
Skills
Research
Visual Design
Packaging Design
Introducing The Dhaba Company
At Dhaba Company, we believe that our customers deserve to know that every dish they eat is prepared with utmost care. We want to make the concept of "Eat In" a common practice. By sourcing delicacies from all over the country, our brand aims to give our customers a sense of being valued and prioritized. The project aims to develop a brand identity and explore different packaging options for it.
Context
The Process
Logo: The brand name showcases the essence of local cuisines from around the country with a unique, easy-to-roll, and minimalistic approach. Color: The Dhaba Company, as a brand, aims to convey an image of trustworthiness, approachability, and youthfulness. The richness of Indian cuisine lies in its extensive use of spices, which vary from region to region. Drawing inspiration from this, I have created a color palette for the brand. Typeface: Finding a typography that fits into the brand's overall architecture is crucial in developing a brand identity. It will be used for all brand communications. The rawness of the display type is an essential part of the identity.
IDEATION
Identity
What Exists?
I conducted a thorough research on the instant food industry, which included analyzing our competitors, exploring various packaging materials, and studying the latest technologies used in the industry. This research helped me make informed decisions on the best packaging materials to use, as well as the surface graphic guidelines to follow.
PACKAGING
Research
Form Exploration
I explored diverse shapes and structures, considering how each form contributes to the overall functionality of our product packaging while enhancing the consumer experience.
PACKAGING
Ideation
Design
Consumers now seek visible benefits beyond sensory appeal for a better user experience. Key product differentiators include in-pack heating, quick delivery, fast-food experience at home, portability, packaging that reflects consumer needs, and smaller pack sizes for convenient transport.
PACKAGING
Outcome
Develop Design Craft
During the project, I made an effort to combine traditional and modern elements. With the help of my mentor, I came to understand that packaging design requires more work in terms of functionality. Nonetheless, after continuous exploration, I learned an important lesson: "Do more, think less!"
Takeaways
