D Y Patil
Sports High Performance Centre
Blending brand identity with user-focused design for peak performance.
Channeling the spirit of determination and recovery, this was focused on designing a website that reflects their commitment to empowering individuals through advanced sports science and rehabilitation. The result is a seamless blend of their brand essence and user-focused design.
My Role
Led interface design, oversaw development, and supported client communication.
Time Frame
Oct'24 - Jan 2025
Skills
Interaction Design
Web Design
Teams
@Thor Solutions
1 Designer
1 Developer
Overview
The project involves creating a brochure website designed to captivate and engage users through highly interactive elements. With a mobile-first approach at its core, the design will prioritize seamless functionality and visually appealing layouts tailored for smaller screens, ensuring an optimal experience for the majority of the target audience accessing the site on their phones.
Context
Bold Stripes, Distinct Identity
A dynamic striped pattern, woven from a vibrant palette of yellow, blue, red, and green, emerges as a key element of the brand identity. This pattern, used consistently across touchpoints, adds visual energy and creates a distinct brand look. Whether horizontal, or diagonal, the stripes convey movement, mirroring the active association with sports.
Identity
Landing Page
Every page is crafted with precision, designed to present information in the most engaging and accessible way. Thoughtful layouts work in harmony with intuitive navigation, making exploration effortless.
This page delivers an immersive experience—seamlessly blending striking visuals, valuable insights, and inspiring stories that spark motivation. It’s designed to resonate with the user's goals, highlight services tailored to your unique needs, and provide a smooth, intuitive flow. Whether they are seeking inspiration, exploring solutions, or ready to connect, everything here is built to make your journey effortless and empowering.
Additional Pages
Every page is crafted with precision, designed to present information in the most engaging and accessible way. Thoughtful layouts work in harmony with intuitive navigation, making exploration effortless.
Balancing Aesthetics and Functionality
This project presented unique challenges, particularly in maintaining consistent spacing across the website due to the interplay of brand identity assets and dynamic animations. The emphasis on interactive elements necessitated rigorous development and testing, impacting the project timeline and effort. A valuable lesson learned was the importance of clear communication with developers to ensure accurate and efficient execution of design concepts.
Takeaways
